Freska

Academic project
Professional Nucleus III - Identity and strategy (2024)

Development of mass-market brand for a cola-type drink. Freska was created as a drink full of flavor that reflects the bright personality of colombian people and the natural beauty of the territory. Contributed in the development of the logo, and created the brand’s style guide and infographic detailing the testing and validation process.

Tools

Credits
Mariana Montoya - Graphic Designer

Emma López - Graphic Designer

Pablo Ceballos - Graphic Designer